Plastic Pollution:
Shock Campaign

I had to raise awareness for the dangers of plastic pollution in our seas for this campaign project. The Idea I came up with was what if we reversed plastic pollution and put the fish where you would expect to find plastic based products, for example vending machines. This campaign could even be made into a guerrilla marketing campaign by putting a real vending machine on a beach somewhere full of dead fish? That would certainly give the audience a shock and maybe make them change there ways.