Excelsior Water Heating:
Branding
My commercial client Fabdec asked me to create the identity for their water heating brand, Excelsior. This company was proud to be known as a pioneer in the water heating industry, having been the first to manufacture stainless steel unvented boilers in the United Kingdom. They needed a logo, social media accounts, and a variety of other marketing materials, including a trade show exhibition stand. It was my responsibility to make this vision a reality.
Venturi Animation
After a while, Excelsior required a sub-brand to showcase the ‘Venturi Effect’ created by a small appendage on the water heater. The below animation was created on After Effects to promote this feature. I also designed the venturi logo via Illustrator.
